$80-$500+ leads that never answer
Paying for volume instead of quality
Spending money without predictable results
Most agencies / lead vendors optimize for cheap clicks and cheap leads
They don't book
They don't show
They don't convert
Drives prospects to book directly
Pre-qualifies before they hit your calendar
Filters out low-intent traffic
This is what lowers your true acquisition cost.
$40-$150+ per booked appointment
10-30+ appointments per month
Higher intent prospects actively seeking solutions
Number of states you're licensed in
Audience size and targeting flexibility
Strength of your offer
Ad spend and testing phase
Disclaimer: Results may vary based on market, offer, ad spend, and sales process.